High-Impact Media Initiatives

Strategic initiatives designed to expand reach, strengthen trust, and deliver culturally relevant information to U.S. Hispanic audiences at scale.

Selected initiatives:

• Proyecto Consulados
National outreach initiative delivering trusted informational content through Latin American consulates across multiple U.S. cities.

• National Network Consolidation — La Red Hispana
Strategic leadership consolidating and expanding a national radio and television affiliate network, enabling coordinated content distribution across diverse markets.

• Global Event-Driven Media Activation (FIFA World Cup 2014 & 2018)
Large-scale, real-time media activations executed during peak global audience moments to strengthen station visibility, engagement, and community presence.

Together, these initiatives demonstrate my ability to design, lead, and execute media strategies that operate at scale, under pressure, and with lasting public trust.