Strategic initiatives designed to expand audience reach, strengthen public trust, and deliver culturally relevant information to U.S. Hispanic communities at scale.

Selected initiatives included:

• Proyecto Consulados

A national outreach initiative delivering trusted informational content through Latin American consulates across multiple U.S. cities.

• National Network Consolidation — La Red Hispana

Strategic coordination supporting the consolidation and expansion of a national Spanish-language radio and television affiliate network, enabling consistent content distribution across diverse markets.

• Global Event-Driven Media Activation — FIFA World Cup 2014 & 2018

Large-scale, real-time media activations executed during peak global audience moments to strengthen station visibility, audience engagement, and community presence.

Together, these initiatives reflect my ability to design, coordinate, and execute media strategies that operate at scale, respond to high-visibility moments, and build lasting audience trust.